
Ask Me Anything: Free Event
THURSDAY OCTOBER 16TH: 9AM PST/12PM EST
- Thu, Oct 16Marketing yourself as a coach can feel… meh. How often should you post on LinkedIn? Do you really need a website? Is there a better word than “transformational”? A free, informal event to ask anything—or send questions in advance—and get practical ideas on positioning, branding, and websites.
are you..
Hi, I’m Kat Logan, Founder of Illuminated.
With 20+ years in strategic brand marketing, I was surprised to find such a gap when I became a coach. Many offer websites, templates, and funnels - but what most coaches truly need first is clarity on their positioning.
Your website (and every touchpoint clients encounter) should be more than a digital business card. It needs to reflect who you are, showcase your unique approach, and clearly communicate your value. Done right, it becomes a platform you love - one that drives immediate momentum while building long-term growth.
The Powerful Combination of Strategy and Coaching
As a Co-Active Institute–trained and ICF-certified coach, I blend strategic marketing expertise with deep coaching experience. I understand the coaching world from the inside, and I bring an empathetic, strategic lens that helps capture your essence and set you apart.


Website Positioning, Design & Development Approach
I offer seamless, end-to-end website packages as well as flexible ways of working including any one or combination of the below—so the process feels clear, supportive, and easy. Whether you’re just starting out or ready to scale, you’ll find customizable options designed to meet you where you are.
A Customized
Approach
We take a tailored, personalized approach to supporting your coaching business, covering everything from business strategy and coaching positioning to website design, development, and brand creation. Our goal is to build a platform that aligns with your vision, helping you attract the right clients and establish a sustainable, long-term coaching business.
Book a free 30-minute marketing consult and audit to discover how working with Illuminated could launch or elevate your coaching business. We’ll explore your unique needs, challenges, and opportunities, and map out a potential strategy.