are you..
Hi, I’m Kat Logan, Founder of Illuminated.
With 20+ years in strategic brand marketing, I was surprised to find such a gap when I became a coach. Many offer websites, templates, and funnels - but what most coaches truly need first is clarity on their positioning.
Your website (and every touchpoint clients encounter) should be more than a digital business card. It needs to reflect who you are, showcase your unique approach, and clearly communicate your value. Done right, it becomes a platform you love - one that drives immediate momentum while building long-term growth.
The Powerful Combination of Strategy and Coaching
As a Co-Active Institute–trained and ICF-certified coach, I blend strategic marketing expertise with deep coaching experience. I understand the coaching world from the inside, and I bring an empathetic, strategic lens that helps capture your essence and set you apart.
Website Positioning, Design & Development Approach
I offer seamless, end-to-end website packages as well as flexible ways of working including any one or combination of the below—so the process feels clear, supportive, and easy. Whether you’re just starting out or ready to scale, you’ll find customizable options designed to meet you where you are.
1. Strategic Brand Foundation
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Before a great website can shine, your brand needs a clear and confident foundation. This process uncovers what makes you distinct and builds alignment—so every word, design choice, and client touchpoint works harder for you.
What’s Included (and Why It Matters)
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Discovery research, interviews, and audit
Uncover how your brand is seen today, spot gaps, and gain an outside perspective—so you’re building on truth, not assumptions. -
Brand & positioning workshop
Clarify your strengths, define your voice, and align your team around a shared vision that connects with your ideal audience. -
Strategic recommendations (2–3 options)
Clear, tailored pathways forward that give you confidence in choosing the right approach for growth.
The Benefit
By the end, you’ll have a brand foundation that isn’t just words on paper—it’s a decision-making tool that guides your marketing, your website, and how you show up in the world.
2. Website Design & Structure
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Your website is often the first impression of your brand. Great design isn’t just about looking good—it’s about creating a seamless, intuitive experience that inspires trust and moves visitors to action.
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What’s Included (and Why It Matters)
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Visual look & feel development
Moodboards, typography, and color palettes that create a cohesive style and set the right tone for your brand online. -
Page-by-page UX and high-fidelity design
Thoughtful layouts and flow that guide visitors naturally through your site and keep them engaged. -
Responsive design quality checks
A polished site that looks and performs beautifully across desktop, tablet, and mobile.
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The Benefit
You’ll walk away with a website that doesn’t just look professional—it feels aligned with your brand, is easy for clients to navigate, and sets you apart in a crowded market.
3. Content & Copywriting
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Words bring your brand to life online. Clear, compelling copy ensures your website doesn’t just look good—it communicates your value, connects with your audience, and guides them to take action.
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What’s Included (and Why It Matters)
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Messaging framework + key brand story
A clear narrative that defines your voice, highlights what makes you different, and creates consistency across every page. -
Copy for up to 4–7 pages
Engaging, on-brand content crafted to inform, inspire, and convert—tailored to each page’s purpose. -
SEO-ready setup (keywords, metadata)
Copy that’s optimized for search without sacrificing authenticity, so your site can be discovered by the people who need you most.
The Benefit
You’ll have website content that feels true to your brand, resonates with your ideal clients, and works behind the scenes to attract and convert the right audience.
4. Visual Identity & Brand Assets
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Your brand identity is more than a logo—it’s the visual language that creates recognition, consistency, and trust. We’ll craft a cohesive set of assets that make your brand feel professional and instantly recognizable across every touchpoint.
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What’s Included (and Why It Matters)
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Logo development
A flexible logo system designed to look great in every context, from your website header to your Instagram profile. -
Supporting brand elements
Iconography, color hierarchy, and design details that extend your identity and make it feel polished and distinctive. -
Canva templates
Easy-to-use LinkedIn banners, social graphics, and presentation covers so you can show up consistently without needing a designer every time.
The Benefit
You’ll leave with a visual identity that not only looks good but also gives you the tools to show up with confidence and consistency everywhere your brand lives.
A Customized
Approach
We take a tailored, personalized approach to supporting your coaching business, covering everything from business strategy and coaching positioning to website design, development, and brand creation. Our goal is to build a platform that aligns with your vision, helping you attract the right clients and establish a sustainable, long-term coaching business.
Book a free 30-minute marketing consult and audit to discover how working with Illuminated could launch or elevate your coaching business. We’ll explore your unique needs, challenges, and opportunities, and map out a potential strategy.
Testimonials
Shannon Kelly
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“Kat is a stand-out blend of knowledgeable, supportive, and challenging. She spent quality time really listening and understanding my vision. After years of waffling on naming and claiming my brand, Kat cut through my BS with a blend of genuine curiosity and expert advice. She managed to both incorporate my creative ideas and desires and push me gently and persistently toward what made sense from a marketing strategy perspective.
I have had several websites over the course of my 15 plus years as a solopreneur and I have never unabashedly loved one until now. Coaching Raw the brand is the culmination of my years of work and expertise and rather than feeling like it has boxed me in, it has actually pointed me so clearly to my future offerings and projects. I feel MORE free and creative, versus my perfectionistic inner worrywart who always told me not to narrow my focus."