Our Approach
The best way a brand should work out how to position itself and communicate with the world is unlocked by people. It sounds simple but what's unique about our approach is using genuine empathy and care to understand people's perspective.
We start inside out - understanding what the people who founded and currently work at a company value and think is special. We then cast a wider net, gaining different perspective from the outside world with experts, the people who buy, interact and use a brand (and even the haters who don't).
The Result
We unlock how a brand can should position itself in a relevant way that serves as an inspirational north star for the people who work on a brand. Having everyone get behind a brand with authenticity enables it to illuminate from the inside out. Creating a magnet for the people it wants attract externally. Allowing a brand to grow, hit business goals and reach its full potential.
Our Capabilities
Illuminated partners with both B2C and B2B brands across a breadth of categories.
​
Empathy based, qualitative research is a central component to most projects we touch, as we consider it a key tool in understanding the human side of a brand.
​
Because every client is different we tailor our approach and offer flexible solutions. Our full suite of capabilities include:
​
BRAND POSITIONING / REPOSITIONING
BRAND IDENTITY CREATION
NEW BRAND INNOVATION
SOCIAL STRATEGY & MANAGEMENT
BRAND ARCHITECTURE
TARGET MARKET STRATEGY
TARGET PERSONA & SEGMENTATION
ETHNOGRAPHIC & FOCUS GROUP RESEARCH
COMMUNICATIONS
PLANNING
RESEARCH
SURVEY DESIGN & IMPLEMENTATION
CAMPAIGN
STRATEGY
INSIGHT MINING & INSPIRATION
we help with
questions
such as...
who we work with
BRANDS
Starting out, big, small or anything in between.
​
Have you launched a new business or considering it? The Founder Accelerator Program is designd especially for you.
